The modern corporation is not just a faceless entity any more. Business leaders are expected to mold their companies into global citizens, forces for good in addition to benefitting their own interests. Part of a company’s brand is its charitable efforts, and corporate decision making should be made with this in mind. For many hardline businesspeople, it can be hard to justify spending that does not quantifiably affect a business’s revenue. However, philanthropy doesn’t just do good for others; it has the potential to elevate value in a variety of ways.
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